Sanju Nedumkunnen in a still from Jolsiyan, an ad film produced by Hue Cinema Studio and directed by Haran Reddi for Adi Group of Institutes.
TVC
Comedy
Career
Hospital Administration

JOLSIYAN

2024 1:05 Malayalam 16:9 Colour

Jolsiyan follows a jobless graduate dragged by her determined mother to see an astrologer, expecting nothing more than an awkward family errand. What unfolds instead is a string of amusing, unexpected turns that slowly chip away at her certainty about her own future. By the time the visit is over, she's left with a perspective she never saw coming, one that reframes everything she thought she knew about where her life was headed.

Career uncertainty is usually told as a heavy, emotional struggle, Jolsiyan takes the opposite route. Built around the very Kerala tradition of visiting an astrologer for life's big questions, the film uses comedy and everyday family dynamics to explore the same real anxiety young graduates face, without ever feeling like a lecture. The astrologer's visit becomes a lightly absurd mirror, letting the protagonist, and the audience to arrive at a genuine realization about career direction through humor rather than heaviness.

Jolsiyan became one of Hue Cinema Studio's most result-driven campaigns for Adi Group of Institutes. Following its release, the institute saw a sharp rise in student admissions to its Hospital Administration course, a surge significant enough that Adi Group of Institutes had to book additional classrooms and invest in new infrastructure to meet demand. Through 2024-2025, the campaign helped establish Adi Group of Institutes as the most popular Hospital Administration academy in Kerala, recording its highest-ever intake. On the strength of this growth, the institute has since expanded with new branches both within Kerala and beyond.

The film was shot on location in Chottanikkara, Ernakulam, Kerala. Under the direction of Haran Reddi, and backed by thorough pre-production planning and clearly structured shoot divisions, the crew completed the entire production within a tight shoot schedule, proof that strong groundwork before the cameras roll makes all the difference once they do.

DirectorHaran Reddi
CinematographerKrishnadath Namboothiri
ProducerAgnes Marin Francis
Line ProducerJeebu Gopal
EditorJunaid Ep
ComposerEapen Kuruvilla
ColouristJoji Parakal
VFXHue Cinema Studio
CastLetha Das
Diya Deepan
Sanju Nedumkunnen
Sanju Samson
Production HouseHue Cinema Studio LLP
ClientAdi Group of Institutes
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